JOYRIDE CONTENT SERIES

Airlift Drift : Dodge Challenger SRT Hellcat

Developed Pennzoil Films, a global branded-content series. It was the first content series for Pennzoil that featured a hero film (Airlift Drift) and a collection of Behind the Scenes videos and fit for purpose content. Ultimately, the series generated the most social engagement and shares in the brand’s history and successfully positioned the brand as an authentic car enthusiast brand. The series has earned over 50-million views and received over $20 million in earned-media placements. The series has also been recognized with Cannes Lion, Clio, One Show, NY Festivals, WEBBY and LIA awards, including an Effie in 2017.

Circuit : Ferrari 488 GTB

Baja : Jeep Wrangler Rubicon

Tundra : BMW M6

“Tundra” :30 TVC